Elected for several years as the best public in France, the Stade Rochelais is an emblematic French rugby club, with a dynamic merchandising policy. Established at the highest level, the club works hard to preserve the relationship with its supporters and constantly seeks to boost its stores with new products. A desire that has created close links with SGBALL teams, in charge of the realisation and production of the club’s merchandising products.
Everyone at Marcel Deflandre stadium
From a complete range of balls to supporting products such as flags or scarves, yellow and black are the common thread of graphic creations.
The supporter at the heart of the product. This is the way that I would define the work of the Stade Rochelais merchandising range. The club has a strong identity, which makes it the pride of its supporters, and create a craze on match days perhaps unmatched today in France. The products offered in the store clearly represent the codes of the club, by turning around the famous yellow and black colors and the emblematic caravel.
Audrey - Project Manager for Clubs